REWRITE THE RULES | THE SALON ’27

NEW THINKING. NEW VOICES. NEW RULES. 

Two Nights. One Hotel. Not Business As Usual.

14–15 February 2027 | The EVE Hotel, Sydney

Some rules were made to be broken. Others were never worth following. The industry is moving. So are we.

In 2027, The Salon takes over The EVE Hotel Sydney for two days and two nights, bringing together some of the most influential, progressive and compelling voices shaping hair, business and culture right now.

This is your opportunity to gain breakthrough thinking and new ideas from those who have already achieved extraordinary levels of success — so you can elevate your performance to a whole new level, change how you see the future, and rewrite the rules for yourself.

Check in. Switch off autopilot. Be in the room where the conversation changes.

Tickets from $599 (incl. GST). Limited places. Tickets selling fast.

Who this is for: 

Ambitious salon owners, teams and industry professionals ready to question the status quo, elevate their performance, and lead the next era of hairdressing.

What you’ll walk away with:

• A refreshed sense of purpose and love for our incredible industry
• An inspiring vision for yourself, your team and our industry in 2027
• A 12-month salon coaching / support plan to help you achieve this vision
• Breakthrough thinking from proven industry leaders
• Powerful connections in an intimate hotel-takeover setting
• Goodie bags, special promotions and exclusive deals
• The confidence and tools to rewrite the rules for yourself

Tickets are selling fast. Limited capacity at this exclusive two-night takeover of The EVE Hotel. The rules have changed. Come help write what’s next.

[SECURE YOUR PLACE NOW]

Sunday 14th February'27 

• 3.00pm - the conversation begins.
  A powerful opening focused on wellbeing, conscious salons and holistic approaches to running a thriving salon — and a sustainable life. This is where you switch off autopilot and begin rewriting the rules from the inside out. 
• Evening - group dinner. 
  Connect, share and begin the community conversations that will shape everything that follows.

Monday 15th February'27

• 9:00am – ~5:00pm – Full Day of Breakthrough. 
  An incredible day of bold conversations, new thinking and industry-defining education with the voices who have already rewritten the rules. The ideas, clarity and connections will help you rewrite the rules and create a powerful holistic vision for your salon and life.
• Evening - After party
  Celebrate the energy, the connections and inspiring vision you have created together.

THE VOICES REWRITING THE RULES

These leaders refused to accept “business as usual.” Their personal journeys of breakthrough, resilience, innovation and extraordinary success will invigorate new thinking, challenge you to grow and think differently, push you out of your comfort zone, and equip you to create a new level of personal and professional success — for yourself, your salon and our industry.

Natalie Anne — Global Styling Icon & Founder
Turned effortless editorial waves into a global phenomenon with millions of views and built her own haircare brand, rewriting the rules of technique, visibility and influence in the digital age. Her journey from stylist to brand founder will challenge you to master both craft and presence, stepping out of the salon’s comfort zone into a broader sphere of impact.

Renya Xydis — Founder, Valonz
Rose to Australian Hairdresser of the Year while shaping global runway trends for Zimmermann for three decades and becoming the trusted artist for Nicole Kidman, Cate Blanchett and Margot Robbie. Renya rewrote the rules of creative leadership and modern salon culture. Her journey will push you to elevate your craft beyond the chair and claim a bigger stage for yourself and your team.

Lauren McCowan — Creative Director & Educator
Moved fluidly between high-level editorial (Vogue, Harper’s Bazaar), global brand-building and education, rewriting the boundaries of what a hairdresser’s career can look like. Her avant-garde mindset and commercial success will shake up how you view creativity as a business asset and inspire you to design a professional life that feels expansive rather than limited.

Joh Bailey — Iconic Stylist & Brand Founder
Defined Australian glamour for over 40 years, created the legendary Bailey blowdry, and built a multi-salon empire plus his own product line by setting standards rather than following them. Joh rewrote the rules of service, luxury and longevity. His story will invigorate your commitment to mastery and show that rewriting the rules can create timeless personal and professional legacy.

Oscar Cullinan — Founder, Oscar Oscar Salons
Arrived in Australia as an Irish immigrant with little more than ambition and skill. Twice Australian Hairdresser of the Year, he built a multi-state luxury salon empire from a single shop in 1989 — rewriting the rules of scale, excellence and outsider success. His story will challenge you to think bigger about culture, careers and the kind of business that outlasts trends.

CJ Morello — Multi-Salon Owner (A.H. Salon)
Built high-performing teams and multiple salons with waiting lists of talent while navigating personal challenges as a father. CJ rewrote the rules of resilient, purpose-driven leadership. His “why” story will challenge you to dig deeper, lead with heart, and create a business that supports the life you want.

Shakira Jade — Founder, Hair Candy & Business Coach
Started in a spare bedroom at 20 and built a multi-million-dollar multi-salon and global extensions empire by rewriting every conventional path to success. Her personal story of systems, scale and freedom will push you out of survival mode and into designing a business that supports the life you actually want.

Sarah Emilia — Multi-Awarded Stylist & Social Media Powerhouse
Took viral TikTok transformations and turned them into a 1.3-million-follower community and thriving salon brand, rewriting how visibility creates real opportunity. Her mindset and journey will invigorate new thinking around digital growth and challenge you to step into the spotlight with confidence and strategy.

Mia Langley — Educator & Personal Brand Builder
As a young salon owner she rewrote the timeline for success, building influence, education and a business on her own terms. Her energy and story will shake up assumptions about age, experience and personal branding — challenging both the next generation and the current one to claim their voice earlier and louder.

Cass Donnelly — CEO, CPR Hair
Took a 60-year haircare and colour family legacy business and completely rewrote what an Australian company could be — turning education into a movement. His story of evolving tradition into bold innovation will challenge you to question every “that’s how we’ve always done it” and step into a higher level of leadership and industry impact.

Kate Rawnsley — National Education Manager, CPR Hair
With global experience shaping education and craft, Kate is rewriting the rules of salon learning for 2027. Her vision centres on developing true creative mastery that elevates artistry, results and the entire industry. She will challenge you to step out of routine education into a deeper level of professional success for yourself and your salon.

+ more rule-rewriters to be announced.

TICKETS SELLING FAST

The rules have changed. Come help write what’s next.

Limited places at this exclusive two-night takeover of The EVE Hotel.